How can companies ensure that their CX ambassadors are consistently aligned with the company's values and goals, even as the business evolves and changes over time?

Companies can ensure that their CX ambassadors are consistently aligned with the company's values and goals by providing ongoing training and communication to keep them updated on any changes. Regular feedback and performance evaluations can help to ensure that ambassadors are staying on track and embodying the company's values. It is important for companies to lead by example and demonstrate the values and goals they want their ambassadors to uphold. Additionally, involving ambassadors in decision-making processes and seeking their input can help to foster a sense of ownership and alignment with the company's values and goals.