How can businesses ensure that the implementation of emerging technologies not only enhances customer experience competencies, but also aligns with their overall business goals and objectives?

Businesses can ensure that the implementation of emerging technologies enhances customer experience competencies and aligns with their overall business goals by first identifying their specific objectives and desired outcomes. They should then conduct thorough research to understand how emerging technologies can help achieve these goals and improve customer experience. Additionally, businesses should involve all relevant stakeholders in the decision-making process to ensure alignment between technology implementation and business objectives. Regular monitoring and evaluation of the technology's impact on customer experience and business goals is also essential to make necessary adjustments and improvements.