How can employees proactively gather customer feedback to ensure they are meeting customer needs and expectations on a regular basis?

Employees can proactively gather customer feedback by implementing surveys, feedback forms, and suggestion boxes. They can also engage with customers directly through phone calls, emails, or social media to gather feedback. Another effective way is to monitor online reviews and comments to understand customer sentiments. By consistently seeking feedback, employees can ensure they are meeting customer needs and expectations on a regular basis.