How can businesses ensure that their employees are fully engaged and motivated to actively participate in fostering a culture of continuous improvement and innovation, particularly when it comes to implementing insights gained from measuring the impact of long-term CX competency programs?

Businesses can ensure that their employees are fully engaged and motivated by providing clear communication about the importance of continuous improvement and innovation in achieving company goals. They can also offer opportunities for professional development and training to help employees feel empowered and capable of contributing to the culture of innovation. Additionally, recognizing and rewarding employees for their contributions to implementing insights gained from measuring the impact of long-term CX competency programs can further motivate them to actively participate in the process.