How can companies ensure that their employees maintain a strong sense of pride and ownership in the company's brand and values over time, especially during periods of change or growth?

Companies can ensure that employees maintain a strong sense of pride and ownership in the company's brand and values by fostering a culture of transparency, open communication, and inclusion. Providing opportunities for employees to contribute ideas, participate in decision-making processes, and see the impact of their work on the company's success can also help. Additionally, offering ongoing training and development opportunities, recognizing and rewarding employees for their contributions, and creating a supportive work environment where employees feel valued and respected can help maintain their commitment to the company's brand and values during periods of change or growth.