How can teams foster a culture of customer-centric innovation to ensure that customer insights drive continuous improvement and growth in their products or services?

Teams can foster a culture of customer-centric innovation by regularly collecting and analyzing customer feedback to understand their needs and preferences. They can also involve customers in the product development process through focus groups, surveys, and usability testing. Encouraging a mindset of empathy and putting the customer at the center of decision-making can help ensure that customer insights drive continuous improvement and growth in their products or services. Additionally, creating a safe environment for experimentation and learning from failures can help teams iterate quickly and adapt to changing customer needs.