How can companies foster a culture of customer orientation among their employees beyond training and rewards, to ensure that these values are embedded in their daily interactions with customers?

Companies can foster a culture of customer orientation among their employees by leading by example, with top management demonstrating a strong commitment to customer satisfaction. Encouraging open communication channels and feedback mechanisms can also help employees understand the importance of customer-centric values. Creating a customer-centric environment through regular team meetings, workshops, and initiatives focused on customer experience can further reinforce these values in daily interactions with customers. Additionally, empowering employees to make decisions that prioritize customer needs and providing them with the necessary resources and support can help embed customer orientation in their day-to-day activities.