In what ways can teams ensure that they are not only collecting customer feedback effectively, but also fostering a culture of customer-centricity within their organization to drive sustainable innovation and long-term success in the market?

Teams can ensure they are collecting customer feedback effectively by utilizing a variety of channels such as surveys, focus groups, and social media monitoring. To foster a culture of customer-centricity, organizations should prioritize customer satisfaction and make it a core value throughout the company. This can be achieved by regularly communicating customer feedback to all team members, encouraging cross-functional collaboration to address customer needs, and empowering employees to make decisions that prioritize the customer experience. By continuously iterating on customer feedback and incorporating it into their innovation processes, teams can drive sustainable innovation and achieve long-term success in the market.