In what ways can a company create a culture of customer-centricity among its employees to ensure that customer feedback is not only gathered effectively, but also acted upon to drive continuous improvement and innovation?

A company can create a culture of customer-centricity by clearly communicating the importance of customer feedback to all employees, providing training on how to effectively gather and analyze feedback, and incorporating customer feedback into performance evaluations and incentives. Additionally, leaders should demonstrate a commitment to acting upon customer feedback by implementing changes based on the feedback received and communicating the impact of these changes to employees. Finally, fostering a culture of continuous improvement and innovation by encouraging employees to think creatively about how to address customer needs and providing opportunities for them to experiment with new ideas.