How can companies effectively foster a culture of customer-centricity throughout their organization to ensure alignment between customer-centric initiatives and overall business goals for driving continuous improvement in customer satisfaction and business performance?

Companies can foster a culture of customer-centricity by clearly communicating the importance of prioritizing customer needs and feedback at all levels of the organization. This can be achieved through training programs, regular feedback mechanisms, and setting customer-centric goals for all employees. Additionally, leaders should lead by example by demonstrating a commitment to putting the customer first in decision-making processes. By aligning customer-centric initiatives with overall business goals and regularly measuring progress towards improving customer satisfaction, companies can drive continuous improvement in both customer experience and business performance.