How can companies ensure that their employees are not only aware of company values and customer-centric behavior, but also actively embody these principles in their day-to-day interactions with colleagues and customers?

Companies can ensure that their employees are aware of company values and customer-centric behavior by clearly communicating these principles through training programs, company meetings, and internal communications. To actively embody these principles in their day-to-day interactions, companies can reinforce them through recognition programs, performance evaluations, and leadership examples. Providing ongoing support and feedback, creating a positive work culture that encourages collaboration and empathy, and aligning employee goals with company values can also help employees internalize and demonstrate these principles consistently.