What innovative strategies can companies implement to effectively evaluate a candidate's emotional intelligence and customer connection skills during the hiring process?

Psychometric Tests
Companies can implement innovative strategies such as using psychometric tests specifically designed to assess emotional intelligence and customer connection skills. They can also incorporate interactive role-playing scenarios during interviews to observe how candidates handle different customer interactions. Additionally, utilizing technology like AI-powered tools to analyze a candidate's social media presence for emotional intelligence indicators can provide valuable insights. Lastly, seeking feedback from previous employers or colleagues on a candidate's interpersonal skills and ability to build strong customer relationships can also be a useful evaluation method.