How can companies ensure that they are ethically and responsibly collecting and using customer data to personalize the customer experience, while also respecting customer privacy and building trust?

Companies can ensure ethical and responsible collection and use of customer data by being transparent about their data practices, obtaining explicit consent from customers before collecting data, and only using data for purposes that benefit the customer experience. They should also prioritize data security and compliance with privacy regulations to protect customer information. Building trust with customers involves being honest about data collection practices, providing options for customers to control their data, and continuously evaluating and improving data handling processes to maintain trust.