How can businesses ensure that their self-service technology remains user-friendly and effective as customer preferences and behaviors continue to evolve in the digital age?

Businesses can ensure that their self-service technology remains user-friendly and effective by regularly gathering feedback from customers to understand their preferences and behaviors. They can also conduct usability testing to identify any pain points and make necessary improvements. Additionally, businesses should invest in ongoing training for employees to ensure they are knowledgeable about the technology and can assist customers effectively. Finally, staying up-to-date with the latest technological advancements and incorporating them into their self-service offerings can help businesses stay ahead of evolving customer preferences.

Keywords

self-service technology user-friendly customer preferences usability testing technological advancements

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