How can companies ensure that their CX awards program is not only successful in improving employee morale and customer satisfaction but also aligns with their overall business objectives?

Companies can ensure that their CX awards program is successful by clearly defining their business objectives and aligning the program with those objectives. This can be achieved by setting specific goals for the program that tie back to the company's overall strategy. Additionally, companies should regularly measure and track the impact of the awards program on employee morale, customer satisfaction, and key business metrics to ensure it is driving the desired outcomes. Finally, companies should seek feedback from employees and customers to continuously improve and refine the program to better meet their needs and expectations.