How can companies ensure that their new employees not only understand the company's CX goals and values, but also embody them in their daily interactions with customers?

Companies can ensure that new employees understand and embody the company's CX goals and values by providing thorough training on the company's mission, values, and customer experience goals. This training should emphasize the importance of aligning personal actions with the company's values and goals. Additionally, companies can reinforce these values through regular communication, feedback, and recognition of employees who demonstrate the desired behaviors. Lastly, creating a positive and supportive work environment that encourages employees to embody the company's values in their daily interactions with customers can help ensure alignment with CX goals.