How can businesses ensure that their recognition program for exceptional customer service is not only driving desired results in the short term, but also maintaining employee motivation and engagement over time?

Businesses can ensure their recognition program for exceptional customer service drives desired results and maintains employee motivation by regularly reviewing and updating the program to keep it fresh and relevant. They should also ensure that recognition is timely, specific, and sincere to encourage continued engagement. Additionally, providing opportunities for employees to give input on the program and recognizing their contributions to improving customer service can help maintain motivation and engagement over time. Finally, tying recognition to meaningful rewards or opportunities for growth can further incentivize employees to continue delivering exceptional customer service.