How can companies ensure that their long-term CX competency programs are not only driving ROI, but also fostering genuine customer loyalty and advocacy in today's ever-changing business landscape?

Companies can ensure that their long-term CX competency programs are driving ROI and fostering genuine customer loyalty and advocacy by continuously gathering and analyzing customer feedback to identify areas for improvement. They should also prioritize personalized customer experiences, leveraging data and technology to tailor interactions to individual preferences. Building strong relationships with customers through consistent communication and support, as well as rewarding loyal customers with exclusive offers and incentives, can also help drive advocacy and loyalty. Finally, staying agile and adapting to changing customer needs and market trends will ensure that the CX programs remain effective in the ever-changing business landscape.