How can companies ensure that their collaborative efforts in improving CX not only result in short-term gains, but also have a lasting impact on customer satisfaction and loyalty in the long term?

Companies can ensure that their collaborative efforts in improving CX have a lasting impact by focusing on building a strong foundation of trust and communication among teams. They should prioritize ongoing training and development to ensure that employees are equipped with the skills and knowledge needed to consistently deliver exceptional customer experiences. Additionally, companies can implement feedback mechanisms to gather insights from customers and use this data to continuously improve their CX strategies. By fostering a culture of customer-centricity and making CX a top priority across all departments, companies can create sustainable improvements that lead to long-term customer satisfaction and loyalty.