How can companies ensure that their employees are properly trained and equipped to effectively utilize CRM systems and leverage technology in real-time to track and respond to changing customer experience trends?

Companies can ensure that their employees are properly trained and equipped by providing comprehensive training programs on CRM systems and technology. This training should be ongoing to keep employees updated on the latest trends and features. Companies should also invest in user-friendly CRM systems and provide access to resources and support for employees to troubleshoot any issues that may arise. Additionally, regular feedback and performance evaluations can help identify areas for improvement and further training.