How can companies ensure that employees continue to improve their soft skills over time to maintain high levels of customer satisfaction and loyalty?

Companies can ensure that employees continue to improve their soft skills by providing regular training and development opportunities. This can include workshops, seminars, and online courses focused on communication, problem-solving, and emotional intelligence. Managers should also provide ongoing feedback and coaching to help employees identify areas for improvement and set goals for growth. Additionally, creating a positive and supportive work environment that values and rewards soft skills can motivate employees to continue developing and utilizing these important qualities.