How can companies ensure that their employees are actively engaged in maintaining privacy and security measures, rather than viewing them as just another set of rules to follow?

Incentives
Companies can ensure that their employees are actively engaged in maintaining privacy and security measures by providing comprehensive training and education on the importance of these measures. They can also create a culture of transparency and open communication where employees feel empowered to raise concerns and report potential security breaches. Additionally, companies can incentivize and reward employees who demonstrate a strong commitment to privacy and security, and regularly update and reinforce policies to ensure they are relevant and effective in protecting sensitive information.