How can companies ensure that their employees are not only emotionally connected to their CX goals and values, but also actively engaged in striving towards them on a day-to-day basis?

Companies can ensure that their employees are emotionally connected to their CX goals and values by clearly communicating the importance of these goals and values to the overall success of the organization. Providing regular training and development opportunities to help employees understand how their individual roles contribute to the customer experience can also help foster emotional connection. Additionally, recognizing and rewarding employees for their efforts in achieving CX goals can further motivate them to actively engage in striving towards these goals on a day-to-day basis. Regular feedback and communication channels can also help employees feel heard and valued in the pursuit of CX goals.