How can companies ensure that their employees are effectively utilizing the technology tools provided to them in order to enhance customer experiences and drive innovation in the market?

Companies can ensure that their employees are effectively utilizing technology tools by providing comprehensive training and support. This includes regular workshops, tutorials, and resources to help employees understand how to use the tools effectively. Additionally, companies can set clear expectations and goals for how technology should be used to enhance customer experiences and drive innovation. Regular monitoring and feedback can also help ensure that employees are using technology tools in the most effective way possible. Finally, companies can foster a culture of innovation and continuous learning to encourage employees to explore new ways of utilizing technology to benefit customers and drive market innovation.