How can companies ensure that their employees are consistently aligned with the company's customer-centric goals and values, and what strategies can be implemented to reinforce this alignment over time?

Companies can ensure that their employees are consistently aligned with customer-centric goals and values by clearly communicating these goals and values to all employees. Regular training and development programs can also help reinforce the importance of customer-centricity. Implementing performance metrics that align with customer satisfaction and feedback can motivate employees to prioritize customer needs. Additionally, recognizing and rewarding employees who exemplify customer-centric behavior can further reinforce this alignment over time.