In what ways can companies proactively anticipate and address potential barriers that may hinder customers with limited technological proficiency from fully utilizing innovative technology to enhance their customer experience?

Companies can proactively anticipate and address potential barriers for customers with limited technological proficiency by conducting thorough user research to understand their needs and limitations. They can also provide user-friendly training and support resources to help customers navigate and utilize the technology effectively. Additionally, companies can offer personalized assistance and guidance to help customers overcome any technical challenges they may face. By continuously seeking feedback and making adjustments based on customer input, companies can ensure that their innovative technology is accessible and beneficial to all customers, regardless of their technological proficiency.