How can organizations ensure that their employees are effectively trained and equipped to become successful advocates for their brand, and what role does ongoing professional development play in maintaining the impact of employee advocacy on business performance?

Organizations can ensure their employees are effectively trained by providing comprehensive training programs that cover the brand's values, messaging, and key differentiators. Ongoing professional development plays a crucial role in maintaining the impact of employee advocacy on business performance by keeping employees updated on industry trends, new technologies, and evolving customer needs. It also helps employees stay engaged and motivated, leading to a higher level of commitment to representing the brand effectively. Additionally, continuous training and development opportunities can help employees refine their advocacy skills, leading to more authentic and persuasive brand representation.