How can brands ensure they maintain cultural sensitivity and authenticity when incorporating a customer's native language into their marketing strategies?

To maintain cultural sensitivity and authenticity when incorporating a customer's native language into marketing strategies, brands should conduct thorough research on the language and culture of the target audience. This includes understanding nuances, idioms, and cultural references that may impact messaging. Brands should also work with native speakers or cultural consultants to ensure accurate translations and interpretations of their marketing materials. Additionally, it is important to be mindful of potential cultural appropriation and stereotypes when using a customer's native language in marketing campaigns.