How can companies ensure that their CX ambassadors are effectively representing their brand values and ethos while interacting with customers across different channels and touchpoints?

Companies can ensure that their CX ambassadors effectively represent their brand values and ethos by providing comprehensive training on brand messaging and values. Regular monitoring and feedback on interactions with customers across different channels can help maintain consistency. Implementing clear guidelines and protocols for handling customer interactions can also ensure that brand values are upheld. Lastly, fostering a culture of empathy and customer-centricity within the organization can help ambassadors naturally embody the brand values in their interactions.