How can companies ensure that their incentivization and reward programs are not only motivating employees, but also aligning with the company's values and long-term goals?

Companies can ensure that their incentivization and reward programs are motivating employees and aligning with company values and long-term goals by clearly defining the desired behaviors and outcomes that are rewarded. They should regularly communicate the connection between rewards and company values/goals to employees. Additionally, companies should regularly review and adjust their reward programs to ensure they remain relevant and effective in driving desired behaviors and outcomes. Finally, involving employees in the design and evaluation of reward programs can help ensure they are perceived as fair and motivating.