How can companies ensure that their CX guidelines remain effective in meeting customer expectations in the age of rapidly advancing technology and digital transformation?

Companies can ensure that their CX guidelines remain effective by regularly updating them to incorporate new technologies and digital trends. They should also invest in training for their employees to ensure they are equipped to provide excellent customer service in the digital age. Additionally, companies can gather feedback from customers through surveys and other means to understand their evolving expectations and make necessary adjustments to their CX guidelines. Lastly, staying informed about industry best practices and competitors' strategies can help companies stay ahead of the curve in meeting customer expectations.