How can companies ensure that their CX awards program is effectively driving positive change within the organization and maintaining high levels of engagement and customer satisfaction over time?

Companies can ensure that their CX awards program is effectively driving positive change within the organization by regularly evaluating the impact of the program on customer satisfaction and engagement metrics. They should also involve employees in the process by soliciting feedback and suggestions for improvement. Additionally, companies can tie the CX awards program to specific business goals and objectives to ensure alignment with overall organizational strategy. Finally, providing ongoing training and support to employees involved in the program can help maintain high levels of engagement and ensure continued success.