How can companies ensure that their CX awards program not only recognizes outstanding customer experiences, but also fosters a culture of continuous improvement and innovation within their organization?

Companies can ensure that their CX awards program fosters continuous improvement and innovation by tying recognition to specific metrics and outcomes related to customer experience. They can also provide regular training and resources to employees to help them improve their customer service skills. Additionally, companies can encourage a culture of experimentation and risk-taking by rewarding employees who come up with innovative ideas to enhance the customer experience. Finally, soliciting feedback from customers and employees on a regular basis can help identify areas for improvement and drive ongoing innovation within the organization.