How can companies ensure that their CX awards program is not only driving customer satisfaction and loyalty, but also positively impacting employee engagement and overall company culture?

Companies can ensure that their CX awards program positively impacts employee engagement and company culture by aligning recognition with core values and behaviors that drive customer satisfaction. They can also involve employees in the selection process to foster a sense of ownership and pride in the program. Additionally, companies should provide meaningful rewards and recognition that go beyond monetary incentives to show appreciation for employees' efforts. Lastly, regularly communicating the impact of the CX awards program on customer satisfaction and loyalty can help reinforce the importance of employee engagement in achieving overall company goals.