How can a company ensure that their CX awards program not only drives continuous improvement and fosters a customer-centric culture, but also positively impacts employee morale and engagement in the long term?

A company can ensure that their CX awards program drives continuous improvement and fosters a customer-centric culture by aligning the program with specific customer experience metrics and goals. To positively impact employee morale and engagement in the long term, the company should ensure that the awards program recognizes and rewards behaviors that align with the company's values and customer service standards. It is important to communicate the purpose and benefits of the awards program to employees, provide ongoing training and support to help them improve their customer service skills, and create a sense of fairness and transparency in the awards process. Regularly soliciting feedback from employees and customers can also help to identify areas for improvement and ensure the program remains effective in driving positive outcomes.