How can companies ensure that their CX awards program not only motivates employees and improves customer satisfaction, but also aligns with the overall business goals and objectives to drive long-term success and growth?

Companies can ensure that their CX awards program aligns with business goals by tying employee rewards to specific metrics that directly impact customer satisfaction and business objectives. This can be achieved by setting clear expectations and goals for employees that are in line with the company's overall strategy. Additionally, regular monitoring and evaluation of the program's effectiveness can help identify areas for improvement and ensure alignment with long-term success and growth. Finally, integrating the CX awards program into the company's performance management system can help reinforce the importance of customer experience and drive employee motivation towards achieving business goals.