How can companies ensure that their CX ambassadors are consistently aligned with the company's values and goals, and what strategies can be implemented to address any potential discrepancies or challenges in this alignment?

Companies can ensure that their CX ambassadors are consistently aligned with the company's values and goals by clearly communicating these values and goals to all employees, providing ongoing training and support, and setting clear expectations for behavior. To address any potential discrepancies or challenges in alignment, companies can regularly assess and evaluate the performance of their CX ambassadors, provide feedback and coaching when necessary, and create opportunities for open communication and collaboration among team members to ensure alignment with company values and goals. Additionally, companies can incentivize and reward employees who consistently demonstrate alignment with company values and goals to reinforce desired behaviors.