How can companies effectively assess a candidate's emotional intelligence and ability to connect with customers on a deeper level during the hiring process?

Companies can assess a candidate's emotional intelligence and ability to connect with customers by incorporating behavioral interview questions that focus on past experiences demonstrating empathy and understanding. They can also use role-playing scenarios to observe how candidates handle difficult customer interactions and demonstrate their ability to connect on a deeper level. Additionally, conducting personality assessments or emotional intelligence tests can provide valuable insights into a candidate's emotional intelligence and interpersonal skills. Feedback from previous employers or references can also offer valuable information about a candidate's ability to connect with customers on a deeper level.