How can companies ensure that their CX ambassadors are consistently aligned with the brand values and messaging to maintain a cohesive customer experience across all touchpoints?

Companies can ensure that their CX ambassadors are consistently aligned with brand values and messaging by providing comprehensive training on brand values and messaging. Regular communication and feedback sessions can help reinforce alignment and address any discrepancies. Implementing clear guidelines and protocols for interactions with customers can also help maintain consistency. Lastly, recognizing and rewarding ambassadors who consistently embody brand values can further incentivize alignment.