How can companies measure the effectiveness of incorporating interactive elements in their internal CX videos in improving employee engagement and understanding of customer experience stories?

Companies can measure the effectiveness of incorporating interactive elements in internal CX videos by tracking engagement metrics such as views, likes, comments, and completion rates. They can also gather feedback from employees through surveys or focus groups to assess their understanding and engagement with the content. Additionally, companies can monitor key performance indicators related to employee engagement and customer satisfaction to determine if there is a correlation with the use of interactive elements in CX videos. Conducting A/B testing with and without interactive elements can also provide insights into the impact on employee engagement and understanding of customer experience stories.