How can businesses ensure that customer feedback is not only heard by CX ambassadors, but also acted upon to drive meaningful change and improvement in the overall customer experience?

Businesses can ensure that customer feedback is acted upon by implementing a structured feedback collection process, analyzing feedback data regularly to identify trends and common issues, and assigning specific actions to CX ambassadors based on this analysis. Additionally, businesses can establish clear communication channels between CX ambassadors and relevant departments to ensure that feedback is effectively shared and acted upon. Finally, businesses should prioritize a customer-centric culture that values and prioritizes customer feedback, encouraging all employees to take ownership of improving the overall customer experience.