How can companies ensure that employees are consistently applying and improving their soft skills in real-time interactions with customers, rather than just during training sessions or performance evaluations?

Companies can ensure employees are consistently applying and improving their soft skills by providing ongoing coaching and feedback during daily interactions with customers. Implementing role-playing exercises and simulations can help employees practice and refine their soft skills in a realistic setting. Encouraging employees to seek out opportunities to apply their soft skills in various customer interactions can also help reinforce their development. Additionally, incorporating soft skills training into regular team meetings or huddles can keep the focus on continuous improvement.