How can companies ensure that their CX ambassadors are consistently embodying the company's mission and values in their interactions with customers, especially in an ever-changing business landscape?

Companies can ensure that their CX ambassadors consistently embody the company's mission and values by providing thorough training and ongoing support. This includes regular communication about the company's mission and values, as well as providing tools and resources to help ambassadors understand and apply them in their interactions with customers. Additionally, companies can reinforce these values through recognition and rewards for ambassadors who exemplify them in their work. Finally, companies should regularly evaluate and provide feedback to ambassadors to ensure they are aligned with the company's mission and values in the ever-changing business landscape.