In what ways can companies ensure that their CX ambassadors are effectively representing their brand values and maintaining consistency in customer interactions across various touchpoints?

Companies can ensure that their CX ambassadors are effectively representing their brand values by providing thorough training on brand messaging and values. Regular monitoring and feedback on customer interactions can help maintain consistency across touchpoints. Implementing clear guidelines and protocols for customer interactions can also help ensure that ambassadors are aligned with the brand's values. Additionally, fostering a culture of customer-centricity and empowerment among CX ambassadors can help them embody the brand values in their interactions with customers.