How can companies ensure that their employees are consistently applying and integrating their improved soft skills into their daily interactions with customers, rather than just during specific training sessions or initiatives?

Companies can ensure that their employees are consistently applying and integrating their improved soft skills into their daily interactions with customers by providing ongoing opportunities for practice and feedback. This can include regular role-playing exercises, coaching sessions, and real-time observations. Additionally, setting clear expectations and goals for soft skill development, and tying them to performance evaluations can motivate employees to prioritize these skills in their interactions. Finally, fostering a culture that values and rewards the use of soft skills in customer interactions can help reinforce their importance and encourage employees to consistently apply them.