How can companies ensure that all departments within the organization are aligned and working together to deliver a seamless and customer-centric experience across all touchpoints?

Companies can ensure alignment across all departments by clearly defining and communicating the overall customer-centric vision and goals. They should establish cross-functional teams to facilitate collaboration and communication between departments. Implementing regular meetings, training sessions, and performance metrics can help ensure all teams are working towards the same objectives. Additionally, creating a culture of transparency, accountability, and continuous improvement can help foster collaboration and ensure a seamless customer experience across all touchpoints.