"How can companies ensure that peer recognition remains authentic and meaningful, rather than just a formality in their award and certificate programs?"

Companies can ensure that peer recognition remains authentic and meaningful by encouraging genuine and specific feedback from colleagues. This can be achieved by providing opportunities for employees to share personal stories or examples of how their peers have made a positive impact. Additionally, companies should ensure that recognition is timely and consistent, rather than just a yearly or quarterly event. Finally, it is important for companies to foster a culture of appreciation and gratitude in the workplace, where recognition is seen as a natural part of everyday interactions rather than a formal obligation.