In what ways can applicants ensure that the testimonials or references they include in their cover letter or resume are authentic and relevant to the position they are applying for, in order to effectively showcase their communication and customer service skills?

Applicants can ensure the authenticity and relevance of testimonials or references by choosing individuals who have direct knowledge of their communication and customer service skills. They should request specific examples from their references that demonstrate these skills in action. Applicants should also provide context for why each reference is relevant to the position they are applying for, highlighting how their skills align with the job requirements. Additionally, applicants can offer to provide contact information for their references so that potential employers can verify the information directly.