How can companies ensure that the data collected from advanced analytics and data visualization tools is accurately reflecting the true impact of their long-term CX competency programs, and what steps can be taken to address any discrepancies in the data to make informed strategic decisions for future customer experience initiatives?

Companies can ensure that the data collected from advanced analytics and data visualization tools accurately reflects the true impact of their long-term CX competency programs by establishing clear KPIs and metrics aligned with their strategic objectives. Regularly reviewing and validating the data against these KPIs can help identify any discrepancies. In case of discrepancies, companies can investigate the root causes, update data collection processes, and refine their analysis techniques to ensure accurate and reliable insights for informed strategic decisions in future customer experience initiatives.

Keywords

data analytics data visualization customer experience KPIs strategic decisions

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