How can businesses ensure the accuracy and cultural sensitivity of their translation tools when communicating with their international customer base?

Businesses can ensure the accuracy and cultural sensitivity of their translation tools by using professional translators who are native speakers of the target language. They should also regularly update their translation tools to reflect changes in language and cultural norms. Additionally, businesses should conduct thorough quality checks and reviews of translated content to ensure accuracy and appropriateness for the target audience. Lastly, businesses can involve members of their international customer base in the translation process to provide feedback and ensure cultural sensitivity.